We have worked alongside MSC Cruises in AU and NZ developing media strategies across multiple platforms to increase overall brand awareness and advertise cruise deals and special offers. A key strategy for MSC is to target European travel intenders. We have also partnered with MSC alongside their global F1 sponsorship here in Australia using a plethora of multi-faceted media strategies from linear TV, BVOD, print, and meta (Facebook) to bolster MSC's presence and brand awareness in this market.