After a highly successful national Radio career, Craig’s infectious, can-do approach to life and business led to Frank Caruso inviting Craig and Lesley to found Sweeney Advertising 21 years ago to service all of his media planning and buying needs.
Caruso’s Natural Health remains our largest and most loyal client – a true testament to the value of our partnership.
Driven by true family values. Craig is fiercely loyal to his clients and staff. He is a larger-than-life character, whose energy, passion, and persistence continue to fuel the agency's growth trajectory.
Lesley also enjoyed a very successful career in Radio sales before founding Sweeney Advertising with Craig.
Lesley is renowned for her focus on building long-term client relationships and delivering outstanding client service.
She is a fierce negotiator and treats every client’s budget as if it is her own, delivering superior value for money and maximising delivery of every single campaign.
A detail-focused leader who is hands-on with every client, Lesley believes passionately in treating clients and staff as family, and will consistently go above and beyond for them.
Clinton’s marketing and media experience spans over 20 years. The first decade was spent client-side as a Marketing Director within the Property and Finance industry where he worked closely with the team at Sweeney Advertising before deciding to join agency-side.
He has worked across multiple categories such as not-for-profit organisations, industry associations, local and international brands and has a proven ability to buy any type of media in an extremely effective way.
He is loud, he is extremely organised, and he is professional (most of the time). He is a formidable strategist who is passionate about ensuring clients media is seen from all angles.
Daniel is a seasoned media professional with 25 years of industry experience, having worked with leading organisations such as ARN, 2GB Nine Radio and News Limited before joining the Sweeney team. He is passionate about partnering with clients to create campaigns that not only achieve their objectives but also deliver outstanding return on investment. A confident presenter and public speaker, Daniel thrives in front of live audiences and has been actively involved in Toastmasters International for the past five years.
Paddy is a marketing and media industry veteran with over 35 years’ leadership experience in agency, publisher and client-side roles.
He has worked across multiple categories with well-known global and Australasian brands including Procter & Gamble, Mars Confectionery and Pet Foods, GlaxoSmithkline, Barclays Bank, Samsung, Vodafone, Uncle Toby’s, Phillips, Reebok, Qantas, LG, Tourism NZ, Volvo, NSW Government, Telstra, Caruso’s Natural Health, Decathlon.
He is an accomplished strategist and a tenacious negotiator who is passionate about delivering outstanding outcomes for his clients.
Edmar has a decade of experience in the media industry, with expertise spanning within the fields of Print Production Management, Letterbox Distribution and Radio.
He is passionate about systems, data, operations and business improvement and with that mix running through his DNA - his skill set is imperative at Sweeney Advertising which delivers an elevated level of services (at every point) to our clients even though a lot this happens behind the scenes.
Meet Adam, a dynamic Media and Creative Services Executive who brings campaigns to life through his creative vision. Over the past two years, he has built a solid track record of planning and executing successful media campaigns. More than just a profession, creative services is Adam's true passion, driving his innovative approach to every project. Demonstrating his commitment to growth, he's currently advancing his studies while maintaining his professional role – a testament to his dedication to both personal development and his craft.
Pascal is fresh to the media business and has mostly substituted his blood for sugar and caffeine to blaze through his work, always ready and eager to perform for clients. With over one year under his belt already, he is steadily progressing his way through all kinds of media as a Media Coordinator, and working under the hood with clients to make sure their ads go through the radio, TV and billboards with no fuss.
Karina is the newest team member to join the Sweeney Family and has recently started her media career here, whilst continuing her ongoing studies. In Karina's short time at Sweeney Advertising she has swiftly gained valuable key industry skills to apply to her role. The most exciting part of Karina's role is creating client reports showcasing client success in their campaign. Karina is definitely hard to miss in the office with her bubbly personality.
Adam, a digital pro with 13+ years' experience, excels in creating killer strategies for clients worldwide. As Director of Operations & Strategy, he ensures seamless implementation, combining analytical prowess with a keen eye for detail. British by origin, Adam goes the extra mile for outstanding client outcomes, enjoys a good cuppa and occasionally comes up with words none of us have heard before.
Stefan has worked in media and marketing for almost 20 years. Having been in Digital for the last 12 years, Stefan started his career in traditional media. This understanding has helped amplify his wider understanding of the media landscape in Australia and NZ.
Stefan has worked across almost all industries during his career, specialising in e-commerce and data driven campaign strategies.
He lives and breathes digital marketing and has held various roles in this space including Account Manager, Senior Account Manager, Account Director, Head of SEO and Digital Director.
Stefan is passionate about his work and his clients and will go above and beyond to ensure a "client first approach" every step of the way.
With a career spanning 23+ years, Eleni has amassed extensive experience in Sales Leadership & Training. Her background in traditional media includes roles in radio, magazines, and TV. For the past 3-4 years, Eleni has brought her wealth of expertise to the realm of digital strategy. Beyond her professional pursuits, Eleni proudly wears the hat of a devoted mother to two boys. She lives by the mantra of working hard and playing hard, a guiding rule that permeates all aspects of her life.
James, our resident tech guru and sports enthusiast, brings his passion for all things digital to Sweeney. With almost 10 years of experience under his belt, he navigates the ever-evolving world of online marketing with ease. When he's not crafting innovative solutions for our clients, you'll find him on the golf course perfecting his swing or cheering on the Swannies. A true team player with a knack for problem-solving, James always delivers exceptional results with a smile.
