Since our collaboration with Body Science (BSc), we've witnessed impressive year-on-year growth for the brand, attributed to our strategic advertising initiatives. Our efforts have included a diverse range of advertising formats, including linear TV, BVOD, Outdoor and Retail campaigns. These initiatives have been instrumental in not only maintaining but also bolstering the brand's presence in the market. Additionally, our focus on advertising new products has contributed to the overall success and expansion of the BSc brand. Through a comprehensive and dynamic advertising strategy, we continue to support the brand's growth trajectory in the health and wellness industry.