After a highly successful national Radio career, Craig’s infectious, can-do approach to life and business led to Frank Caruso inviting Craig and Lesley to found Sweeney Advertising 21 years ago to service all of his media planning and buying needs.
Caruso’s Natural Health remains our largest and most loyal client – a true testament to the value of our partnership.
Driven by true family values. Craig is fiercely loyal to his clients and staff. He is a larger-than-life character, whose energy, passion, and persistence continue to fuel the agency's growth trajectory.
Lesley also enjoyed a very successful career in Radio sales before founding Sweeney Advertising with Craig.
Lesley is renowned for her focus on building long-term client relationships and delivering outstanding client service.
She is a fierce negotiator and treats every client’s budget as if it is her own, delivering superior value for money and maximising delivery of every single campaign.
A detail-focused leader who is hands-on with every client, Lesley believes passionately in treating clients and staff as family, and will consistently go above and beyond for them.
Clinton’s marketing and media experience spans over 20 years. The first decade was spent client-side as a Marketing Director within the Property and Finance industry where he worked closely with the team at Sweeney Advertising before deciding to join agency-side.
He has worked across multiple categories such as not-for-profit organisations, industry associations, local and international brands and has a proven ability to buy any type of media in an extremely effective way.
He is loud, he is extremely organised, and he is professional (most of the time). He is a formidable strategist who is passionate about ensuring clients media is seen from all angles.
Daniel is a seasoned media professional with 25 years of industry experience, having worked with leading organisations such as ARN, 2GB Nine Radio and News Limited before joining the Sweeney team. He is passionate about partnering with clients to create campaigns that not only achieve their objectives but also deliver outstanding return on investment. A confident presenter and public speaker, Daniel thrives in front of live audiences and has been actively involved in Toastmasters International for the past five years.
Paddy is a marketing and media industry veteran with over 35 years’ leadership experience in agency, publisher and client-side roles.
He has worked across multiple categories with well-known global and Australasian brands including Procter & Gamble, Mars Confectionery and Pet Foods, GlaxoSmithkline, Barclays Bank, Samsung, Vodafone, Uncle Toby’s, Phillips, Reebok, Qantas, LG, Tourism NZ, Volvo, NSW Government, Telstra, Caruso’s Natural Health, Decathlon.
He is an accomplished strategist and a tenacious negotiator who is passionate about delivering outstanding outcomes for his clients.
Edmar has a decade of experience in the media industry, with expertise spanning within the fields of Print Production Management, Letterbox Distribution and Radio.
He is passionate about systems, data, operations and business improvement and with that mix running through his DNA - his skill set is imperative at Sweeney Advertising which delivers an elevated level of services (at every point) to our clients even though a lot this happens behind the scenes.
Jacobina has a strong background in photography and video. She’s passionate about creating content that tells a story and resonates emotionally.
Her years of competitive tennis — including two years playing full-time — instilled a drive for excellence and growth that she now brings to every project. She combines her passion for visual storytelling with media strategy, planning and reporting ensuring clients are placed in front of the right audience and maximising their ROI.
Pascal brings energy and commitment to every project he touches, driven by a passion for delivering seamless media campaigns. He has developed a strong foundation across multiple media channels, including radio, television, and out-of-home. Known for his meticulous attention to detail and can-do attitude, Pascal is deeply involved in the end-to-end coordination of campaigns—ensuring everything from booking placements to confirming creative assets is handled with care and precision.
He thrives in fast-paced environments, often juggling tight deadlines and complex schedules, all while maintaining clear communication with clients and media partners. Pascal’s role sits at the intersection of logistics and client service, where he ensures that every campaign element runs smoothly behind the scenes. His growing expertise, combined with a genuine enthusiasm for the media industry, makes him a reliable and proactive team member who consistently supports successful campaign outcomes.
Karina has built a strong foundation of industry knowledge and applies her expertise with confidence, precision, and a clear sense of purpose in every aspect of her work. She is highly organised, efficient, and always one step ahead—whether managing timelines, coordinating campaign elements, or keeping track of client deliverables.
Known for her meticulous attention to detail, Karina consistently delivers work of the highest quality, ensuring nothing slips through the cracks. Her reliability and thoroughness make her a go-to team member for getting things done right the first time. Beyond her professional strengths, Karina’s vibrant personality brings an unmistakable spark to the office. Loud, fun, and full of infectious positive energy, she lights up any room and creates a sense of camaraderie and momentum wherever she goes. Her upbeat attitude and team-first spirit make her not only a pleasure to work with but a key contributor to a thriving, collaborative workplace culture.
Slay Karina. Slay.
Adam, a digital pro with 13+ years' experience, excels in creating killer strategies for clients worldwide. As Director of Operations & Strategy, he ensures seamless implementation, combining analytical prowess with a keen eye for detail. British by origin, Adam goes the extra mile for outstanding client outcomes, enjoys a good cuppa and occasionally comes up with words none of us have heard before.
Stefan has worked in media and marketing for almost 20 years. Having been in Digital for the last 12 years, Stefan started his career in traditional media. This understanding has helped amplify his wider understanding of the media landscape in Australia and NZ.
Stefan has worked across almost all industries during his career, specialising in e-commerce and data driven campaign strategies.
He lives and breathes digital marketing and has held various roles in this space including Account Manager, Senior Account Manager, Account Director, Head of SEO and Digital Director.
Stefan is passionate about his work and his clients and will go above and beyond to ensure a "client first approach" every step of the way.
With a career spanning 23+ years, Eleni has amassed extensive experience in Sales Leadership & Training. Her background in traditional media includes roles in radio, magazines, and TV. For the past 3-4 years, Eleni has brought her wealth of expertise to the realm of digital strategy. Beyond her professional pursuits, Eleni proudly wears the hat of a devoted mother to two boys. She lives by the mantra of working hard and playing hard, a guiding rule that permeates all aspects of her life.
James, our resident tech guru and sports enthusiast, brings his passion for all things digital to Sweeney. With almost 10 years of experience under his belt, he navigates the ever-evolving world of online marketing with ease. When he's not crafting innovative solutions for our clients, you'll find him on the golf course perfecting his swing or cheering on the Swannies. A true team player with a knack for problem-solving, James always delivers exceptional results with a smile.
