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Free to Air TV: Still a Heavyweight in 2026

Free to Air TV: Still a Heavyweight in 2026 | Sweeney Advertising Over the last two decades, television has transformed dramatically. We've welcomed BVOD, SVOD, FAST channels, and countless digital video platforms — all offering new ways to reach audiences. But despite this expansion, Free to Air TV (FTA) continues to deliver unmatched scale, especially […]

The Power of Consistent Presence

The Invisible Power of Consistent Presence | Sweeney Advertising Why Brands That Show Up Year-Round Win Australian retail spending just hit $38.5 billion in October - up 5.7% from last year[1]. But hidden in these numbers is a lesson most brands are missing. 51% of Christmas gift buyers had already made their purchases by mid-October[2]. […]

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