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Woolworths Bricks: A Multi-Channel Marketing Masterclass

Woolworths Bricks: A Multi-Channel Marketing Masterclass How Woolworths turned collectibles into a cultural movement through integrated marketing 8 minute read When Woolworths Bricks launched in September 2021, Australian families went absolutely nuts. Parents lined up before stores opened. Facebook trading groups exploded overnight. Kids brought their collections to school. Stock sold out three weeks before […]

Free to Air TV: Still a Heavyweight in 2026

Free to Air TV: Still a Heavyweight in 2026 | Sweeney Advertising Over the last two decades, television has transformed dramatically. We've welcomed BVOD, SVOD, FAST channels, and countless digital video platforms — all offering new ways to reach audiences. But despite this expansion, Free to Air TV (FTA) continues to deliver unmatched scale, especially […]

The Power of Consistent Presence

The Invisible Power of Consistent Presence | Sweeney Advertising Why Brands That Show Up Year-Round Win Australian retail spending just hit $38.5 billion in October - up 5.7% from last year[1]. But hidden in these numbers is a lesson most brands are missing. 51% of Christmas gift buyers had already made their purchases by mid-October[2]. […]

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Woolworths Bricks: A Multi-Channel Marketing Masterclass

Free to Air TV: Still a Heavyweight in 2026

The Power of Consistent Presence