Good advertising is all about results.
Newspapers are an effective medium for conveying information and generating call to action, and according to the latest Nielson global survey on Trust, Value and Engagement, Australia’s newspapers contain the most trusted advertising of all media (here’s the link to that survey).
Print advertising allows you to go into more depth about your product as the medium is static and lets the audience spend more time with your ad. So if you have something detailed or complex to convey about your product, newspaper advertising can get the job done. Sweeney Advertising can organize your media buy and generation of your print creative.
Why advertise in Newspapers?
- Newspapers have extensive reach in the marketplace
- Newspaper advertising can be targeted to your specific audience
- Newspapers have a large range of ad sizes and costs
- Newspapers have a high consumer trust factor